Heineken Ad Remix @ 11th + U St.

Seen this poster pasted around DC recently? The image has cropped up all over the city in the past few weeks, with the quote:

“Every gun that is made, every warship launched, every rocked fired signifies in the final sense a theft from those who hunger and are not fed, those who are cold and not clothed”

— President Dwight Eisenhower

The poster brings us back to the real meaning of “innocent bystanders” in Heineken’s coy ad pitch – and illustrates yet again the influence of art in media. That influence, of art and counterculture in mainstream marketing, is what sparked our new Ad/Remix series for eSocialMediaShop.

Got any ideas what’s behind this DC poster campaign, or your own snapshots of remixed ads? Drop a line in the comments!